Welcome to the inaugural episode of our new biweekly podcast, where we bring you insider strategies straight from two ex-Amazon pros with over 8 years of experience managing multi-million dollar accounts.

In this episode, we’re tackling Product Targeting (PT) campaigns—an essential part of both defensive and offensive Amazon advertising strategies. But here’s the catch: many advertisers are leaking money due to poorly optimized PT campaigns. We’ll break down why this happens, how to identify wasted spend, and what you can do to maximize the efficiency of your campaigns.

You’ll learn about the importance of Exact vs. Expanded targeting, how to leverage key Amazon reports for better performance, and why conventional defense campaigns might not be enough to protect your Product Detail Page anymore.

If you’re ready to tighten up your strategies and stop wasting money, this episode is packed with actionable insights you can’t afford to miss.

Tune in now, and don’t forget to subscribe to our LinkedIn newsletter for an in-depth analysis of Amazon advertising topics delivered every two weeks.

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Amazon Advertising Strategies: Product Targeting Campaigns

It's Always Day One