Amazon Advertising Strategies: Campaign Structures

In this podcast episode, the speaker highlights how vital a well-structured campaign is for effective Amazon advertising. When campaigns are poorly organized, budgets can be wasted, and performance suffers. To overcome this, the speaker recommends a detailed approach that involves separating campaigns based on individual products, keyword relevance and search volume, match types (broad, phrase, exact), and distinguishing between branded and non-branded keywords. A solid structure enhances budget management and data analysis, leading to greater profitability and scalability. Additionally, the importance of a consistent naming convention is emphasized to improve reporting and overall efficiency.