Dr. Mark Cucuzzella and Dr. Ryan Green are runners, experts on running form AND owners of specialty shoe stores. We enlist their help to teach us how to choose the right shoes:

Find a credible store and fitting expert
Step & Feel
What is the right size?
Use all your senses to feel the fit
Orthotics?
Color matters
Magic will happen when you take off your shoes

References:

Contact Dr. Green at his web site or visit his web site: Varsity Running
Dr. Mark's Run for Your Life Podcast
Dr. Mark's book, "Run for Your Life"
Holowka, N.B., Wallace, I.J. & Lieberman, D.E. Foot strength and stiffness are related to footwear use in a comparison of minimally- vs. conventionally-shod populations. Sci Rep 8, 3679 (2018). https://doi.org/10.1038/s41598-018-21916-7

Cudejko, T., Gardiner, J., Akpan, A. et al. Minimal shoes improve stability and mobility in persons with a history of falls. Sci Rep 10, 21755 (2020). https://doi.org/10.1038/s41598-020-78862-6

Make sure you watch his 8:25 Video that show the principles of natural running.

Be sure to spend some time learning at The Natural Running Center web site.

Visit Two Rivers Treads running store either in person or call them and ask them some questions!

EP 539: 7 Simple Rules Before Buying Your Next Running Shoe

Trail Runner Nation