In this podcast episode, we explore the cutting-edge tools and strategies Amazon offers to empower sellers, featuring insights from top executives. One highlight is the AI-powered Business Planner, which helps sellers create customized action plans using Amazon's vast data resources, improving keyword optimization and inventory management. The episode also dives into customer analytics, underscoring the importance of understanding customer behavior through segmentation and mapping the entire customer journey. This thorough analysis equips sellers to strategically boost engagement and drive sales.
