This podcast episode explores the inspiring story of John Bates and Van Osteen, who, in the 1970s, broke new ground by making legal services affordable for all. They took a stand against the Arizona Bar's advertising restrictions, ultimately taking their case to the Supreme Court to advocate for First Amendment rights in legal advertising. Alan Morrison played a crucial role in this fight, highlighting the importance of access to consumer information. Their victory not only transformed the landscape of legal advertising but also sparked a broader discussion about the implications of enhanced commercial speech, illustrating the intricate relationship between law and consumer rights.