除了厨子，还有哪些适合吃货的职业？ From Foodie to Phoode: My Delicious Career, with Marta Fowlie

Marta出生于波兰，在上个世纪末移民到美国，开始了她在“世界创意之都”洛杉矶的生活。从那之后，她一直与「食物」打交道。热爱美食和烹饪的她，通过在博客上分享菜谱获得了媒体和品牌方的关注，由此进入食品创意行业。她为美食杂志和高端酒店拍摄宣传照，为食品品牌做咨询，并结识了许多像她一样借由「食物」表达想象力的艺术家。外卖App上那些诱惑人下单的菜品图，半夜逼人去煮宵夜的美食视频，影视作品里才得以一见的宫廷宴席，都是他们的作品。

从业多年，Marta认为：食品创意行业需要一个快速匹配人才与需求的平台。于是她在2017年创建了在线市集Phoode，名字的灵感源自"Photography"（摄影）和 "Foodie"（吃货）两个单词。艺术家可以在Phoode上展示和出售不限于摄影的视觉服务，商家和品牌则可以招贤纳士、为其产品征集营销创意。

本期节目中，Marta谈到了食品创意行业的兴起、社交媒体对其的冲击，以及其中一些小众但有趣的职业，如食品广告的配音、手模和嘴模等。被食物环绕的工作似乎很美妙，但它们真如我们想象的那么轻松吗？广告里那些让人垂涎三尺的食物究竟是实拍，还是另有不能说的秘密？为什么中餐是Marta眼中最难拍的菜品？

Marta创建的平台：https://phoode.com/

Marta的个人网站：https://foodpolka.com/

If there’s one thing that all human beings love, it's probably food. It nourishes our body, mind, and soul. For some, food is about desire, pleasure or taste. For others, it’s a creative outlet, and they even translate this passion into a career. Not necessarily a cook; there are many other niches in the market — food photography, recipe design, food styling and the list goes on. You may not realize it, but their work is everywhere — from the crispy-skinned, well-seasoned chicken wings on your food delivery app, to the medieval banquets or 19th-century dinner parties you see on the silver screen. Besides all the sweet perks, working with food is not always glamorous: it also calls for endurance, patience, and ability to work under pressure.

In this episode, Lulu talks with Marta Fowlie, a LA-based food-focused content producer who builds an online marketplace — Phoode to helps thousands of talents like her seek new clients. Ready to cook up something creative with her?

You’ll hear about:

* How large is the food-focused creative economy, and what are the key drivers of its growth?

* Which niches are trending?

* How to stay competitive in the market?

* A food photographer reveals her most challenging shots

Music credits

Daystar - You know better than I

Daystar - Alcohol-Free (instrumental ver.)

小宇宙/喜马拉雅/网易云音乐 @斜杠青年研究所／@心心念的

Apple Podcasts/Spotify @Dedicated （搜索“dedicated lulu”更容易找到呦）

[EN] 除了厨子，还有哪些适合吃货的职业？

斜杠青年研究所