7 GTM problems everyone has, and how to fix them (with Eddie Reynolds)

This podcast episode explores common pitfalls faced by B2B SaaS companies with annual recurring revenue between $10 million and $100 million, particularly the negative impact of lacking a dedicated revenue leader. Host Eddie Reynolds from Union Square Consulting discusses the issues that arise when CEOs take on the Chief Revenue Officer role, which often leads to misaligned efforts across sales, marketing, and customer success teams. The conversation critiques traditional lead management tactics, promotes data-driven decision-making, and underscores the importance of seasoned leadership for maximizing revenue generation. Listeners will gain valuable, actionable insights aimed at improving revenue operations in their organizations.