This podcast episode explores the essential differences between alerting and monitoring within service management, focusing on a user-centered approach to designing alerts. Amelia, a Google expert, explains that alerts should be timely, considering both user journeys and the status of infrastructure. The conversation covers when to send alerts and various notification methods, while also addressing the complexity of defining alerts based on urgency and user impact. By promoting a data-driven alert system, the episode highlights how vital it is for service owners to tailor alert metrics to enhance response effectiveness.