In this podcast episode, we explore the challenges faced by two industry giants: Nike and Tesla. Nike is undergoing significant internal changes and struggling with a drop in direct sales, all while facing fierce competition, which highlights an urgent need for innovation to revitalize its iconic brand. On the other hand, Tesla is dealing with delivery issues and stiff competition in the electric vehicle market, yet it remains a resilient player with a broad portfolio that includes energy and AI. However, the risks associated with Elon Musk's controversial ventures cast a shadow over its future. This discussion emphasizes the importance for both companies to adapt and evolve in order to stay relevant in their markets.