In this podcast episode, Dan Sanchez explores the art of creating custom GPTs tailored for marketers. He highlights the importance of simplifying repetitive tasks and introduces the "When-Do-Ask" framework, which helps enhance collaboration with AI by structuring prompts effectively. Using his own "Showrunner" GPT as an example, which automates essential pre-production tasks for podcasts, Dan underscores the importance of iterating on prompts. He advocates for ongoing testing and refinement to achieve top-notch results. Ultimately, the episode encourages listeners to expand their understanding of AI through foundational training.