In this episode of the AI for Sales podcast, Chad Burmeister interviews Mark Donnolo, founder of Sales Globe, about sales compensation, data-driven decision-making, and the impact of AI. Mark shares his journey into sales compensation, emphasizing the importance of creative and data-driven problem-solving. The discussion covers aligning marketing and sales compensation plans, managing change in compensation strategies, and the effects of the pandemic on quota adjustments and compensation models. Mark highlights the shift towards shorter-term quotas and the need for companies to understand their market's movements. The conversation also explores the increasing use of AI in sales, its impact on productivity, and the challenges of remote work, ultimately stressing the importance of becoming a data-driven and creative problem solver in an uncertain sales environment.
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