AI for Competitive Intelligence - don't miss this one

In this episode of the AI for Sales Expert podcast, Chad Burmeister interviews John Judge from Crayon, a competitive intelligence platform. John explains how Crayon helps companies, particularly SaaS businesses, gather and utilize real-time competitive data to improve sales strategies. They discuss how AI empowers sales teams by providing actionable insights, enhancing repeatability and visibility in sales processes. John shares examples of how Crayon's AI identifies important competitor activities, informs salespeople with effective communication strategies, and improves the buying experience through chatbots. They also explore the future of AI in sales, emphasizing its potential to anticipate market trends and personalize the sales approach.