In this podcast episode, Melissa shares her inspiring journey from traditional e-commerce to the vibrant world of TikTok, where she successfully promotes her line of organic products. Despite facing challenges like introversion and negative feedback, she reveals effective TikTok strategies, including the importance of consistent posting, finding your niche, and understanding the intricacies of going viral. Melissa stresses the value of authenticity and engagement, providing listeners with practical insights into content creation that aligns with personal values and taps into audience dynamics.
