What is a super-story? And how can you flex yours to fit different audiences, mediums, or conclusions? That’s what we dive into today with powerhouse storyteller, Laura Gassner Otting.

Laura takes us into a small story about her first time decorating a Christmas tree with her husband’s family. Initially horrified by the chipped ornaments and tattered boxes, she grew to love these mismatched decorations. It’s a story about finding meaning in often unexpected, imperfect places—and it's full of callbacks and insights helping LGO serve thousands of attendees at events across the globe where she speaks.

Laura is a bestselling author, keynote speaker, and executive coach. She’s a regular contributor to Good Morning America, the TODAY Show, Harvard Business Review, and Oprah Daily. She also served as a Presidential Appointee in Bill Clinton’s White House, founded an international search firm, and has a superpower in seeing others’ greatness and reflecting it back to them.

Together, Jay and Laura discuss her effective use of "the specific," finding wisdom in frameworks, and how LGO draws from her time in politics to imbue her speaking with musicality. Plus, they talk about the importance of having rounded edges to end in stories, how to immediately become relatable to your audience, and the art of using callbacks.

Whether you’re an aspiring author or keynote speaker, executive coach or entrepreneur who teaches through content, this episode will motivate you to resonate more deeply with your stories as you show up to any audience, in any medium.

RESOURCES:

⚫ Learn more about Laura at her website and watch her viral TED Talk

⚫ Follow Laura on TikTok or Linkedin

⚫ Buy Laura’s books, Wonderhell, Limitless, and Mission Driven

🔵 Subscribe to Jay Acunzo's fortnightly newsletter at jayacunzo.com

🔵 Join Jay's membership program for business storytellers and service providers, the Creator Kitchen

🔵 Follow Jay on LinkedIn, Instagram, or Threads

🟢 Produced by Ilana Nevins

🟢 Cover art designed by Blake Ink

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ABOUT JAY:

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Jay Acunzo is an author, speaker, and differentiation-and-thought leadership consultant on a mission to help you make what matters to your career, company, and community. He's an advisor to experts, execs, and entrepreneurs who want to resonate deeper with others, not just reach them. To do so, he helps you turn your expertise into IP and your IP into differentiated messaging, exceptional speeches, and celebrated creative projects, equipping you with the communication techniques and power of today’s top thought leaders—because he believes in standing out through substance and stories, not hollow hype.

A leading voice in B2B content marketing for many years thanks to his roles at brands like Google and HubSpot, companies like Mailchimp, Salesforce, Wistia, and GoDaddy have turned to Jay to strengthen their storytelling, while dozens of individual authors, speakers, consultants, and service providers hire Jay as their dedicated thought partner and exec. producer to help develop their premise, IP, speaking, and shows.

Jay lives in the Boston area with his family as a proud Yankees and Knicks fan. In the 60 seconds per week he's not creating stuff for work or making his kids laugh, he likes to shoot hoops, sip nice bourbons, cook with his wife, and daydream about telling stories like that of his storytelling hero, Anthony Bourdain.

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PS: Enrollment into the Creator Kitchen membership has reopened! This is our education-and-coaching program, with plenty of live time working on your ideas with Jay and cofounder Melanie Deziel (author, speaker, ex-NY Times). We specialize in helping smart experts become trusted thought leaders, with an emphasis on premise development, differentiation, storytelling, and content creation.

Learn more and enroll at https://creatorkitchen.com

"They take something theoretical and actually help you do it."— Kitchen member (they're called chefs!) Susan Boles

"If all knowledge is experience, all wisdom is framework" | Laura Gassner Otting, Keynote Speaker & Author

How Stories Happen