This podcast episode delves into the burgeoning trend of hometown tourism among China’s Gen Z, illustrating how young people are passionately promoting their local heritage through social media, transforming perceptions of their hometowns from skepticism to pride. The hosts explore the unique characteristics of smaller towns that offer rich cultural experiences and emphasize the role of young advocates in shaping their tourism image while providing constructive feedback to local authorities. As tourists increasingly seek authenticity and personal connection, the conversation highlights the shift towards immersive experiences that celebrate local life, ultimately encouraging exploration beyond traditional tourist hotspots.
