In this podcast episode, Dan Sanchez and Audra Carpenter discuss how to harness AI for marketing automation. Audra, an experienced agency owner, shares her insights on using tools like Airtable and Make to build AI-driven automations, which have greatly boosted efficiency and content creation. They explore the current limitations of AI and stress the importance of automating existing workflows for quick returns on investment before diving into more innovative uses. The conversation underscores the need for a streamlined, integrated marketing automation system and highlights AI's potential to transform the industry, urging marketers to adapt and embrace these technological advancements to stay competitive.
