In this episode of AI-Driven Marketer, host Dan Sanchez speaks with Liza Adams, an AI Advisor and Fractional CMO at GrowthPath Partners. Liza shares how AI can help businesses identify and resolve operational bottlenecks to go further, faster. From her experience advising CMOs to leveraging AI for real-world challenges, Liza breaks down how marketers can use AI to streamline productivity, improve output quality, and foster innovation. Tune in to hear practical AI-driven solutions that will elevate your marketing and business strategy.

Resources Mentioned:

Using AI to Evaluate and Align on Top Market Segments

Timestamps:

00:01 – Introduction to Liza Adams and the topic of using AI to fix business bottlenecks
01:20 – Common bottlenecks in businesses and how AI can help
03:42 – Tackling productivity and quality challenges with AI
06:59 – Case study: Using AI to focus on key market segments
11:31 – How to leverage AI for market sizing and forced ranking
14:45 – The importance of executive alignment and validation
20:41 – Using AI to develop campaign strategies and improve messaging
26:00 – Creating custom GPTs and enhancing sales processes with AI
32:04 – Leveraging customer reviews and data for more effective marketing messages
41:00 – Validating AI outputs and ensuring quality with AI tools
44:00 – Final thoughts and where to find Liza Adams online

Fixing Business Bottlenecks with AI to Go Further, Faster w/ Liza Adams

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