This podcast episode follows the unorthodox journey of Mike, who ventured into the beverage industry with Liquid Death and transformed the traditional perception of water brands. His quest for creative freedom led to the creation of this edgy canned water company that challenged norms with its distinct brand identity and commitment to sustainability. Through its innovative marketing strategies, such as viral videos and thought-provoking campaigns, Liquid Death captured consumer attention and built a loyal following, demonstrating how unconventional approaches can lead to market success.
