The CPGGUYS are joined in this episode by Dave Peterson, GM & global head of retail media at Epsilon, where he is responsible for unifying Epsilon’s global retail media assets and teams to accelerate retailer and brand adoption of the company’s unified retail media platform around the world.

This episode is sponsored by Epsilon.

Find Dave on Linkedin at : https://www.linkedin.com/in/david-peterson-56b0511/
Find Epsilon on Linkedin at : https://www.linkedin.com/company/epsilon/
Find Epsilon online at : https://www.epsilon.com/us

For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here
For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here

Here's what we asked him :
1. So, its been a long wait since we’ve had Epsilon on the CPGGUYS. What’s new, what’s up, what’s changed, how has Epsilon retail media evolved for today’s omnichannel shopper?
2. In today’s volume challenged environment for brands, reach is very important - especially lost households due to loyalty changes driven by pricing. How can you help solve for this reach issue?
3. I would apply the same principle to new to brand consumers - how can Epsilon use retail media and subsequent data to bring new to brand consumers?
4. Drumroll for our favorite topic itself - retail media. What’s new, what’s changed and what are new partnerships you have that cpg brands can leverage in your offerings?
5. The omnichannel world is 24-7 and 360 in terms of how she connects, how she shops, where she discovers and where she browses - shopping baskets are very fragmented. How can a consistent view of consumers be built showing her connections cross channel?
6. Data paralysis is real - brands have more data than they need, yet we hear of 1st party data acquisition - would love your view on data, and how Epsilon supplements and help leverage data assets to get to the targeted consumer?7. Dave -believe you are releasing new capabilities this week. Share more and what brands and retailers should expect?
8. Finally, let’s ask you to look future forward. What’s in store for Epsilon in this retail media space? What’s next and how will you leverage AI? AI should not be a buzzword and how are you helping it to be applied AI at Epsilon?

For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here
For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here

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Consumer Loyalty, Data & Partnerships with Dave Peterson - GM, head of Retail Media at Epsilon.

The CPG Guys