This podcast episode features Josh Braun, a sales trainer who champions an empathetic, customer-centric approach to sales that starkly contrasts traditional aggressive tactics. Drawing from his unique background as a kindergarten teacher turned salesperson, Josh emphasizes the necessity of understanding customer needs, fostering trust, and allowing customers to guide their own purchase decisions. He delves into insights gained from his studies of stoicism and motivational interviewing, advocating for a trust-building process that prioritizes genuine connections over mere transactions. By employing psychological strategies and effectively managing customer expectations, Josh equips listeners with the tools to enhance their sales practices and achieve lasting success.
