The RevOps Review with Jeff Ignacio and Brent Keltner - Personalisation and Intent Data

This podcast episode dives into the importance of buyer personalization in today's sales strategies. The hosts discuss the vast amount of information consumers encounter and stress the need for tailored messaging based on buyers’ goals, roles, and industries rather than attempting impractical individual personalization. They offer practical techniques for mapping buyer personas and identifying key stakeholders, highlighting the significance of understanding motivations and aligning products with what buyers prioritize. The episode further explores ways to personalize engagement throughout the sales funnel, balancing technology with authenticity, and differentiating between in-market and out-of-market buyers to refine content strategies. Overall, the conversation emphasizes a focused content approach that prioritizes measurable intent and strategic amplification in an ever-changing market.