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Hello and welcome to the DTC Podcast! Today, we’re joined by Peter Hamilton, Head of Innovation at Roku, who shares how Roku is reshaping the connected TV (CTV) advertising landscape. With a new self-service ad platform, Roku is breaking down barriers, allowing DTC brands to easily enter the world of television advertising.

Get started with Roku Ads Manager for CTV https://advertising.roku.com/solutions/advertise/ads-manager

Key insights from this episode:

Democratizing TV Advertising: Roku Ads Manager offers a low-entry point for brands to test TV advertising with budgets as low as $500.

Interactive Ad Features: Learn about new ad formats that encourage direct viewer engagement through their TV remote.

Full-Funnel Strategies: How Roku enables DTC brands to leverage CTV for both awareness and direct conversions.

Tune in to understand how to diversify your marketing channels and make the most of CTV with Roku.

Timestamps:

0:00 - Introduction & The Evolution of TV Advertising

4:50 - The Role of Creative Strategies in CTV Advertising

9:30 - Roku's Shopify Integration & Action Ads

14:00 - Best Practices for CTV Advertising Campaigns

19:00 - Optimizing Ad Spend & The Future of CTV

Hashtags:

#CTVAdvertising #RokuAdsManager #DigitalMarketing #TelevisionAds #PerformanceMarketing #eCommerce #ShopifyIntegration #ActionAds #MarketingStrategy #DTCBrands #StreamingAds #AdvertisingTrends #MarketingInsights #AdTech #DigitalAdvertising

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Bonus: The Democratization of Connected TV – Roku’s Self-Serve Ads Manager is Here

DTC Podcast