This podcast episode delves into the strategic use of deals on Amazon, spotlighting how platforms like Woot and others can enhance product rankings and sales velocity. Howard discusses the balancing act of utilizing these deals, where immediate profitability might not be the goal, but rather increasing visibility and driving external traffic. The financial mechanics of Woot deals, as well as alternative platforms such as Slick Deals and Temu for inventory clearance, are explored in detail. Additionally, Howard promotes the upcoming Elite Seller Society 2024 event, emphasizing the value of learning from successful Chinese e-commerce practices, which can empower sellers to broaden their horizons beyond Amazon.