Ralph Burns, Lauren Petrullo, and Scott Desgrosseilliers talk about how to measure marketing success using specific performance indicators. They break down the importance of tracking new website visits, the cost of acquiring new customers, and how to use tools like Wicked Reports to make smarter decisions with ad spend. The conversation also touches on how to balance cold and warm traffic, and how these metrics can guide a company's growth strategy. If you want to understand how data can improve your marketing and boost results, this episode offers practical insights you can start using right away.

Chapters

00:00:00 - Unlock Your Exclusive $1,000 Data Science Offer
00:01:05 - Welcome to the Perpetual Traffic Podcast!
00:01:43 - Meet Scott Desgrosseilliers: The Marketing Data Master
00:02:30 - Breaking Down Marketing Performance Indicators (MPIs)
00:03:22 - Why New Website Visits Are Your Secret Weapon
00:05:26 - Step-by-Step: Setting Up Wicked Reports for Success
00:08:33 - Mastering Wicked Reports: How to Drive New Visits
00:12:15 - Exploring the Role of AI in Driving New Website Traffic and Conversions
00:18:32 - Warm Traffic Secrets Inside PMAX Campaigns
00:19:39 - The Untapped Power of Cold Traffic
00:20:40 - Essential Metrics for Forecasting and Budgeting
00:22:59 - Spend Smart: Optimizing Your Ad Budget with Data
00:24:46 - Making Smarter Decisions with Wicked Reports
00:29:08 - Campaign Analysis: Performance Over Time
00:36:57 - Wrapping Up: Final Thoughts and a Special Offer

LINKS AND RESOURCES:

WICKED REPORTS + PERPETUAL TRAFFIC
Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 on YouTube
Wicked Reports
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

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