Join me as I chat with Nick Huber, a serial entrepreneur and real estate investor, as we dive into the art of going viral on social media. Nick reveals his proven formula for creating engaging content that’s reached millions and helped him grow a massive following. If you're looking to boost your social media game and learn strategies that truly work, this episode is packed with actionable insights!

Timestamps:

00:00 Intro
01:36 The mindset
02:39 The structure of a viral tweet / Example 1
08:42 Example 2
11:38 Example 3
15:51 Example 4 (video content)
16:59 Example 5
17:35 The importance of priming the algorithm
19:28 Example 6
22:37 Example 7

1) The mindset:
• Don't try to make everyone like you
• Be willing to look silly sometimes
• Have thick skin - you can't please everyone

2) The structure:
• Start with a "wow" statement that sounds unique
• Take a hard line on one side - no nuance
• Back it up with strongly written copy

3) The hook:
• You have 1/8 of a second to grab attention
• Make people laugh, strike emotion, or teach something
• Use numbers and specific details for added humor

4) The controversy:
• Say something different than what most people hear
• Take an un-nuanced stance on a debatable topic
• Trigger people who disagree (respectfully)

5) The follow-up:
• Double down in your second tweet
• Add more context or examples
• Don't backpedal or soften your stance

6) The visuals:
• Use video when possible - algorithms favor it
• Catch attention in the first second

7) The mix:
• Blend personal content, entertainment, and value
• Prime the algorithm with high-engagement tweets
• Follow up bangers with business-related content

8) The authenticity:
• Tweet things you actually believe
• It's okay if not everyone agrees
• Spark good conversations and critical thinking

9) The strategy:
• Build a following of smart people and entrepreneurs
• Use the "jab, jab, jab, right hook" approach
• Leverage high-engagement tweets for business asks

10) The lesson: Nuance doesn't go viral. But thoughtful, controversial takes that make people think?

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How to craft viral content with Nick Huber

The Startup Ideas Podcast