In this podcast episode, we dive into the key differences between go-to-market operations and revenue operations, highlighting how they depend on effective collaboration within a company. Chrissy shares valuable insights from CS2's go-to-market framework, focusing on the need to understand client pain points and create a cohesive approach to reporting and tracking across various activities. The conversation also covers how to define "sales ready" for different channels, the critical distinctions between attribution and funnel tracking, and the role of empathy in both sales and product development. Listeners will come away with practical strategies to enhance their go-to-market initiatives.
