This podcast episode explores the transformative power of a mission-driven culture through Jenna's experiences at Who Gives a Crap, a toilet paper brand that donates half of its profits to sanitation initiatives. Jenna emphasizes how a strong company mission can drive success, challenge conventional wisdom about profit and growth, and create customer loyalty. She outlines essential pillars for eCommerce growth, including product quality, brand strength, company culture, and the importance of risk-taking in driving innovation. Throughout, Jenna shares practical advice, personal experiences, and insights on content creation and marketing strategies, culminating in an introduction to her agency, Ostrich, which specializes in performance-driven UGC marketing.
