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15 Aug 2023
14m
曾是保鲜盒代名词的特百惠,如今为何面临倒闭危机?
声动早咖啡
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特百惠公司曾凭借密封保鲜盒的发明而成为品类代名词,但由于过时的直销体系、竞争者的加入以及疫情影响而面临破产危机。特百惠试图通过放弃直销转向 Target 和加盟模式以扭转颓势,也尝试应对环保问题的挑战,但收效甚微。
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