20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter
This podcast episode delves into the intricacies of growth strategies and challenges in scaling consumer subscription apps, emphasizing the importance of big bets in early-stage startups, the need for the right growth leaders, and effective metrics for gauging progress. Phil shares valuable insights on hiring core traits, understanding customer retention, and the nuances of pricing, onboarding, gamification, and promotions. The conversation also highlights the significance of setting a strong core value promise and leveraging innovative marketing strategies, such as TikTok, to achieve sustainable growth in a highly competitive landscape.
