In this podcast episode, Sam Lee, VP of Amazon DSP at Trivium, explores the intricacies of Amazon’s Demand-Side Platform (DSP) and how it stands apart from traditional advertising solutions. He shares valuable strategies for both Amazon sellers and brands not on the platform. Sam highlights the importance of audience targeting, the need for strong PPC budgets, and how first-party data enhances precision marketing. He emphasizes integrating DSP into a comprehensive marketing strategy and concludes with insights on future trends in Amazon marketing, advocating for cohesive approaches to maximize sales across channels.
