This podcast episode features Caleb Avery as he shares his journey from consulting to founding Tilled, a company designed to address the significant revenue loss vertical software businesses face due to high processing fees. He outlines critical insights on the importance of fast market entry, building trust with potential clients, and creating a user-friendly product that meets developer needs. With an emphasis on leveraging personal branding through LinkedIn for growth and the power of channel partnerships, Caleb reflects on the painful yet necessary transition to product-market fit. Ultimately, he illustrates the importance of focusing on the ideal customer profile (ICP) and making data-driven choices for long-term success.
