This podcast episode delves into the transformative potential of AI agents, particularly within the realm of customer experience and operational efficiency. Bret Taylor elucidates the distinctions between different types of agents, emphasizing the significance of branded company agents in the evolving digital landscape. He shares insights into the construction of these agents, the interplay of creativity and controlled execution, and the broader implications of foundation models. Through the lens of Sierra's approach to outcome-based AI solutions, Taylor articulates a vision for a future where technology seamlessly integrates with human interaction, enabling us to engage more fully with the world while reaping the benefits of advanced automation.