As the saying goes, only three things in life are certain: death, taxes & Alex Danco.

Armed with sizzling hot takes on the sad death of Twitter likes and a new secret weapon in the form of his catchphrase-turned-episode theme (“Without mystery, there is no margin”), Alex returns for his eighth episode.

Despite our intentional lack of preparation, somehow this ended up as one our most cohesive conversations yet.

As usual, we’ve included links and an episode transcript over on our Substack, where we’ve also made the foolhardy attempt to distil one overriding theme from eight episodes of fiercely unstructured, defiantly unplanned, proudly meandering conversation.

Important Links:

Twitter: https://twitter.com/Alex_Danco
Website: https://alexdanco.com/
Previous episode: https://www.infiniteloopspodcast.com/alex-danco-on-self-delusion-sancho-panza-safe-words-seinfeld-ep156/

Show Notes:

What the fuck is going on? & the sad death of Twitter likes
Where are the journalists?
Without mystery, there is no margin
Why aesthetics are underrated
Friction is good, actually
Make things to gain agency
Empowering small firms to access the mysterious margin
Everything is positioning
How to learn effectively
Alex as emperor of the world
MORE!

Books Mentioned:

The Fifth Science; by Exurb1a
What Works on Wall Street: A Guide to the Best-Performing Investment Strategies of All Time; by Jim O’Shaughnessy
The Gervais Principle, Or The Office According to “The Office”; by Venkatesh Rao
The Genius of the Beast: A Radical Re-Vision of Capitalism; by Howard Bloom

Alex Danco — Finding Mystery in the Margin (EP.234)

Infinite Loops