Show Notes

On today's episode, Rob chats with Damian Thompson, co-founder of LeadFuze. He's also the founder of VPSales. They talk about if and when to hire a sales team, the kinds of cold email outreach campaigns that are working well today, the sales stack, and much more.

The topics we cover

5:43 Should a bootstrapper hire a Sales Development Rep (SDR)?
9:16 Assuming you understand your market, what kind of cold emails work today?
12:56 The formula to use for B2B cold email
14:37 Risks of bootstrappers hiring sales reps too quickly
17:19 Rule of thumb for hiring sales reps in 2020
21:29 Defining SDR (Sales Development Rep) and BDR (Business Development Rep)
24:47 What's the bare minimum for a sales stack
36:42 The real challenge with outbound sales

Links from the show

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Episode 507 | Making Cold Email Work in B2B SaaS

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