In this episode I chat to Marques Brownlee also known as MKBHD, one of the largest and most respected tech YouTuber’s in the world with over 16 million subscribers. In the conversation we discuss the creator economy, the evolution of his business and how he’s stayed consistent and relevant on the platform over the past 10 years. Enjoy!

(00:00) Intro

(01:23) Stating consistent over the last 13-14 years?

(03:30) The lifespan of a creator

(07:05) Your process for making YouTube videos

(09:07) What is the MKBHD business model?

(13:55) Approaching the relationship between money and lifestyle

(18:30) What’s your opinion on quality vs quantity?

(19:42) What does the org chart look like?

(22:47) The octopus analogy

(24:16) Are you still editing yourself? 14:49 What’s been the biggest challenge of having a team?
(25:45) How does your business operate? 30:03 Why a robot studio? 33:04 How did covid impact your business?

(45:01) How much do you care about analytics? 48:00 What’s your relationship with goals?

(50:33) Your dream video studio

(53:27) Do you worry about the longevity of creators?

(55:02) How are you thinking about shorts?

(01:01:00) Should we use clickbait titles for growth?

(01:05:48) How do you deal with hate?

(01:09:29) Starting your podcast, Waveform

(01:11:59) The studio and your team

(01:17:44) Angel Investing

(01:19:41) Personal goals

🔗 CONNECT WITH MARQUES

🎥 YouTube Channel
🎬 The Studio
🎙 WVFRM Podcast
🐦 Twitter
📸 Instagram
💻 Website

🔗 CONNECT WITH ALI

💌 Sign up to my weekly email newsletter
🎥 YouTube Channel
💻 Website
📸 Instagram
🐦 Twitter
👥 Linkedin

📚Check out my New York Times Bestselling book Feel-Good Productivity!
Amazon
Website

Find the show notes and the transcript on the website: https://aliabdaal.com/podcast/

Sponsored by Shortform

This episode is kindly brought to you by Shortform, the world's best provider of guides for non-fiction books. Shortform gives you comprehensive coverage of thousands of books, the key ideas, clearly and simply explained, plus smart commentary and analysis. It’s like your smartest friend teaching you about a book. Go to https://shortform.com/deepdive to get 20% off the annual premium subscription.

Sponsored by Shopify

This episode is kindly brought to you by Shopify. Shopify offers an easy to use, all-in-one commerce platform for anyone -regardless of technical ability and experience - to start, grow, and manage a business. Shopify lets you sell online, in-person and on all major social platforms and it’s what I’m using to sell my essentali stationary as well as upcoming digital and physical products. To give Shopify a try, go to https://shopify.com/aliabdaal.

Leave a review

If you enjoy listening to the podcast, please do leave a 5-star review on Apple Podcasts - even one line helps! You can also Tweet @AliAbdaal with any feedback, thoughts from the lessons you've learnt from the episodes and we can thank you personally for tuning in 🙏

Want to start your own podcast? We use Transistor! https://go.aliabdaal.com/transistor

Check out the episode on the Deep Dive YouTube Channel.

See privacy policy at https://transistor.fm/privacy

MKBHD: The Story To 16 Million & The World Of YouTube

Deep Dive with Ali Abdaal