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Clear product images and customer-focused content are essential for increasing sales on Amazon. When Steven Pope and Fernando Narvaez, a Brand Manager from MAG, worked with a brand that relied heavily on swimsuit models, they realized that just showing off the product wasn’t enough. What really works are the details: before-and-after shots, targeted customer avatars, and using data to guide decisions.

Steven and Fernando broke down customer demographics and used strategic images to make all the difference. They also point out why transformation photos (yes, even involving cleavage) can lead to real sales.

This isn’t just about sex appeal, it’s about showing results and understanding your audience. By focusing on what customers actually want to see and using data to back up decisions, Steven and Fernando helped the client rethink their approach and improve their listings.

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Timestamps
00:00 - Introduction
00:30 - Challenges with Client’s Branding Strategy
01:00 - Using Customer Avatars to Differentiate Products
01:30 - Importance of Data and Transformation Shots
02:00 - Suggesting Targeted Avatars to the Client
02:30 - Competitor’s Use of Before-and-After Shots
03:00 - Final Thoughts on Differentiation and Strategy

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