This podcast episode delves into the critical role of AI in enhancing business operations, particularly for small and medium-sized businesses (SMBs) in e-commerce. Parag elucidates how AI should transcend its traditional customer service applications and focus on tackling challenges such as financial accuracy and inventory management, while acknowledging the skepticism surrounding AI forecasting amidst unpredictable market conditions. He advocates for a balanced strategy—integrating historical data, competitive analysis, and human insight— to fully leverage AI's potential as a tool for growth rather than a silver bullet.