This podcast episode delves into the innovative world of virtual influencers, highlighting Imma, a fashion-forward virtual human who resonates with Gen Z audiences and champions important social issues. Talent manager Sara Giusto articulates how Imma's unique appeal lies in her ability to create genuine connections, similar to those fostered by real-life influencers, while addressing concerns about the role of technology in human interaction. Giusto encourages listeners to embrace the limitless potential of virtual reality, envisioning a future where virtual humans can enhance various industries and foster deeper human connections.
