This podcast episode delves into the complexities of advertising on Amazon, focusing on ACoS fluctuations, PPC strategies, and effective campaign management. Destaney emphasizes the importance of understanding industry dynamics, leveraging brand-tailored promotions, and optimizing bids to improve keyword targeting and conversion rates. Throughout the discussion, she highlights the necessity of balancing short-term losses with potential long-term gains in organic ranking, while also providing practical tips for troubleshooting campaigns and enhancing ad performance to drive successful product launches.
