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17 Sep 2024
50m

How a Reddit Post Led to a $5M Skincare Brand

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The Unofficial Shopify Podcast

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This podcast episode delves into the inspiring journey of Austin and his skincare brand Dermazen, showcasing how his personal struggle with seborrheic dermatitis fueled the development of effective, dermatologist-approved products. From bootstrapping the business with a modest loan to leveraging email marketing and viral trends, Austin emphasizes the importance of focusing on niche markets and maintaining marketing efficiency. He also highlights his commitment to work-life balance and self-care, ultimately celebrating the transformative impact Dermazen has had on the lives of its customers.
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