This podcast episode features Jordi Ordóñez, an Amazon consultant from Barcelona, who takes listeners through his diverse journey from a passion for reggae music and early adventures in web development to becoming a sought-after e-commerce expert. He discusses his growth in the Amazon landscape, emphasizing the significance of niche expertise, work-life balance, and continuous learning, while providing valuable insights on tools and strategies for success. Jordi also highlights future trends in e-commerce, underscoring the influence of Chinese marketplaces and the necessity of adapting to changing consumer behaviors.