Moment 106 - Marketing Principles That Made Brewdog Billions: James Watt | The Diary Of A CEO with Steven Bartlett

This podcast episode discusses Brewdog's unique marketing thesis, bold and provocative marketing strategies, creation of the high-ABV beer Tokyo 18%, and incidents of copyright infringement and sponsorship influence. Through these topics, the episode highlights Brewdog's aim to create more effective and impactful marketing, gain attention, stand out in a competitive market, and challenge the status quo in the beer industry.

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Moment 106 - Marketing Principles That Made Brewdog Billions: James Watt

The Diary Of A CEO with Steven Bartlett

Brewdog's Marketing Thesis: Two Simple Tests

Brewdog's Provocative Marketing Strategies

Tokyo 18%: A Meta Statement Against Big Beer Companies

Diageo's Sponsorship Pressure and Elvis Juice Copyright

Elvis' Estate Copyright Infringement and Brewdog's Bold Marketing

The Delicate Balance of Truth and Untruth in Marketing

Moment 106 - Marketing Principles That Made Brewdog Billions: James Watt

The Diary Of A CEO with Steven Bartlett

00:00Brewdog's Marketing Thesis: Two Simple Tests

Brewdog's Marketing Thesis: Two Simple Tests

02:30Brewdog's Provocative Marketing Strategies

Brewdog's Provocative Marketing Strategies

04:37Tokyo 18%: A Meta Statement Against Big Beer Companies

Tokyo 18%: A Meta Statement Against Big Beer Companies

06:41Diageo's Sponsorship Pressure and Elvis Juice Copyright

Diageo's Sponsorship Pressure and Elvis Juice Copyright

08:09Elvis' Estate Copyright Infringement and Brewdog's Bold Marketing

Elvis' Estate Copyright Infringement and Brewdog's Bold Marketing

10:11The Delicate Balance of Truth and Untruth in Marketing

The Delicate Balance of Truth and Untruth in Marketing