This podcast episode delves into the emerging landscape of GPTs tailored for digital marketing, emphasizing their potential to enhance productivity and creativity. Hosts Daniel and Louise share insights on various GPT tools, including RaceNapoli for competitive analysis, Diagrams GPT for brainstorming, and Humanize AI for improving the relatability of AI-generated content. They also highlight the importance of careful tool selection to avoid procrastination and discuss the exciting future of AI in branding and customization.