Running a Pipeline Council to Maximize Pipeline Growth with Mallory Lee

In this episode of the RevOps Corner podcast, we explore the Pipeline Council, a collaborative meeting aimed at enhancing pipeline management and predictability for B2B SaaS companies. Typically led by RevOps, this council unites leaders from sales, marketing, customer success, and other key areas to openly address pipeline challenges, pinpoint bottlenecks like misaligned incentives, and work together on actionable solutions. While it starts with strong leadership involvement, the council's success fosters better alignment and efficiency, resulting in a more accurate pipeline that positively influences forecasting and resource allocation. As the company improves, the frequency of these meetings can be adjusted, becoming less frequent as progress is made.