In this episode of RevOps Corner, host Eddie Reynolds interviews Adam Robinson, founder and CEO of RB2B and Retention.com. They discuss the abysmally low prospect response rates in today's market and the significance of leveraging thought leadership on platforms like LinkedIn to enhance outbound sales strategies.

Eddie and Adam share insights from their own experiences building recognizable brands on LinkedIn and discuss practical steps for optimizing sales and marketing efforts in the B2B SaaS space -- with Adam providing some brilliant on-the-spot Inbound-led Outbound coaching and strategies. You won't want to miss this one! Want to learn more about Adam's solution for identifying anonymous website visitors? Click here!

00:00 Introduction

00:22 Guest Introduction: Adam Robinson

00:43 Adam's Career Journey

03:13 Eddie's Career Journey

05:52 The Problem with Outbound Response Rates

09:45 The Evolution of Sales Strategies

12:39 Leveraging LinkedIn for Sales

14:34 Content Creation and Personal Branding

22:42 Demand Creation vs. Demand Capture

26:12 Warm Outreach Campaign Strategies

27:13 Personalization vs. Relevance in Email Campaigns

29:05 Freemium Model and Conversion Rates

30:36 Leveraging LinkedIn for Outreach

32:02 Content as a Sales and Discovery Tool

37:54 Optimizing LinkedIn Connections

43:47 Balancing Automation and Personalization

49:51 Final Thoughts

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Increasing Outbound Success Rates using Inbound-Led Outbound with Adam Robinson

GTM Science - A show for GTM and RevOps leaders