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You know this. Right?

People buy with their emotions.

Even those B2B buyers you're selling to right now.

Emotions come from something you genuinely care about. Your core motivations like:

Getting promoted
Being the best
Doing meaningful work
Buying a house
Going on vacation...

The list goes on.

The thing is, it's not always clear what their driving motivation is.

Your job as a salesperson and marketer is to get to that core mo

Finding Your Buyers Motivation

Ask the Right Questions, The Sales and RevOps Podcast