Why is it so hard to stick to your sales process

This podcast episode delves into the critical factors that contribute to the failure of sales processes, highlighting the significance of training, effective CRM design, and interdepartmental collaboration to foster a successful sales environment. The discussion emphasizes that without proper training akin to learning to drive a car, many sales representatives struggle to internalize these processes. Additionally, the importance of breaking down silos between sales and other departments is underscored, as it leads to a more cohesive approach that ultimately improves customer experiences. The episode serves as a compelling reminder that structured processes, alongside collaboration and continuous coaching, are essential for sales success.