Here's how Koen Stam use AI for sales coaching

In this podcast episode, Koen Stam, Head of Banner Looks at Personio, dives into the critical importance of coaching in sales. He raises concerns about how budget cuts and a rush for immediate growth are undermining this essential practice. The discussion offers valuable insights into how AI can revitalize sales coaching, presenting a unique opportunity to harness technology for creating effective coaching strategies. Koen stresses the importance of support from leadership and the need to cultivate first-line managers, demonstrating how personalized and collaborative coaching can boost both team performance and engagement. He encourages listeners to take small, actionable steps to integrate AI into their coaching efforts.