Is it time to merge inbound and outbound?

In this episode of "The Revenue Formula," hosts Toni Hohlbein and Mikkel explore the complex interplay between inbound and outbound sales strategies, drawing parallels to hunting to emphasize the importance of preparation and teamwork. They discuss the challenges posed by isolated teams and the shortcomings in lead attribution, underscoring the need for collaboration to boost revenue. Their message champions a unified demand generation strategy that not only aligns efforts but also reimagines organizational structures to improve accountability and effectiveness in targeting key accounts.