Moment 125: The Marketing Professor: The Biggest Business Mistake You’re Probably Making Without Realising It

This podcast episode explores how brand marketing should be integrated with performance marketing to optimize long-term growth. It also addresses the tension between investing in brand fame and conversion-focused initiatives, stressing the need for a balanced approach to create profitable customer relationships.

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The Diary Of A CEO with Steven Bartlett

Brand Marketing vs. Performance Marketing: The Balancing Act

Navigating the Balance Between Brand and Digital Marketing

Brand Fame's Impact: Beyond Sales and into Customer Loyalty

Brand Strength, Book Promotion, and the Golden Offer

Moment 125: The Marketing Professor: The Biggest Business Mistake You’re Probably Making Without Realising It

The Diary Of A CEO with Steven Bartlett

00:02Brand Marketing vs. Performance Marketing: The Balancing Act

Brand Marketing vs. Performance Marketing: The Balancing Act

02:20Navigating the Balance Between Brand and Digital Marketing

Navigating the Balance Between Brand and Digital Marketing

04:24Brand Fame's Impact: Beyond Sales and into Customer Loyalty

Brand Fame's Impact: Beyond Sales and into Customer Loyalty

07:01Brand Strength, Book Promotion, and the Golden Offer

Brand Strength, Book Promotion, and the Golden Offer